Go Pro in a Day – Digital Fundamentals for Selling Images and Creating Your Market Niche
with Dean Sullivan. Friday 2-5p, continuing after 6pm
Skill Level: Intermediate to Advanced, Beginners welcome, but may be a bit overwhelmed.
Equipment: Digital SLR and detachable flash.
Prerequisite: Class is structured assuming a basic understanding of photography (aperture, shutter speed, white balance, depth of field, etc) and some familiarity with PhotoShop.
Three-hour lecture covers:
- A.) File management – Preshoot plans, backups, asset management and cleaning up your workflow and more
- B.) Image manipulation – tripping the shutter is just the start of a good image – take your image from so-so to a seller
- C.) Working with Clients – Customizing your approach for different categories of clients (families, commercial, personal work), as well as contracts, copyright & licensing, pricing and more including when and how to fire a client
- D.) Finding Your Niche and Standing Out From the Crowd – Who is your client? Marketing to your customer, not yourself, while incorporating your passion
- E.) Plan Your Shoot and Shoot Your Plan – lecture prep for the evening’s on location shoot-real people in real settings. Maximizing the ideal circumstance and making the most of less than ideal circumstances.
One-hour break
Location photo shoot using on and off-camera flash. Scouting your location, making best use of the site, taking the fear out of being photographed. We’ll also look at back up plans – when your plans fall apart (weather, wildlife, and the unexpected)
For reasons of safety, inclement weather may cause postponement or cancellation of outdoor events.
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